Our Story

Everyone wants to leave the world better than we found it for our kiddos. Wise Chemistree only uses ingredients that are ethically and sustainably sourced so you can feel good about what is in them and where we got them.  Our soap, shampoo and conditioner come in bar form to reduce the amount of plastic in your home, because nobody wants more plastic that probably won’t get recycled. 

We care about issues of equity, diversity and inclusion, so we have taken the 2% pledge to donate 2% of our revenue to organizations that are actively working on equity issues. We also consider issues surrounding equity in all of our business decisions.

Wise Chemistree products are made with your unique needs in mind. Our shampoo bars are specially formulated for your own hair needs. And it shows:

“Honestly, my hair tends to feel flat and bleh within hours of a shower. With these shampoo bars, it has felt lighter and cleaner. I love them!” -Esther R.

Headshot of woman with blue dyed hair, wearing read glasses.

When Sarah was little, she got interested in chemistry by reading the ingredients on the bottles of shampoo in my bathroom. (She still does that but only if she forgets her phone.) When she found out that each of those ingredients has a 3-dimensional chemical structure and a particular job, she wanted to learn more chemistry. She earned a Bachelor’s degree in biochemistry and then a Master’s degree in Molecular and Cell Biology. She worked for over a decade in scientific research. Then she homeschooled her kids for a decade.

Sarah uses the experience of raising her three exceptional human beings as the heart of her business. We value accepting people exactly as they are with the unconditional love and security of the mom that goes to bat for you and is always in your corner.

Headshot of woman with in yellow shirt in front of foliage.

Laura is one of those exceptional human beings that Sarah raised. She has her own superpower wrangling small children by day as a preschool teacher. Her artistic eye and attention to detail mean that she is always working to make everything look better and better. 

We are not afraid to experiment and try new things, so keep your eyes open for new and seasonal products. If you don’t want to miss out on all our current goodies join our mailing list. We promise to make it worth it.